Diamonds

I came across an article (from 1982) some time back that provided a fairly detailed account of the rise of the De Beers group and how its successful marketing over the past 60-some years resulted in our current notion of "diamonds are forever". It was a really interesting read.

(Warning. Long articles!)

Have You Ever Tried To Sell A Diamond?
This is the article that I read originally.

A Diamond Invention
This is a mini-book with a TON of information, written by the same author as the article above. The article above is essentially a summary of this book. I came across this site while going through the Wikipedia.

Wikipedia entry on Diamonds

Wikipedia entry on De Beers